Socialising Research Insights
A research project where I experimented with novel ways of sharing research insights.
The goal...
Socialising research insights in simple, consumable, and innovative ways.
As we know, doing the research is only half the job, because it alone doesn’t improve the work lives of our users. We need to help make sure the recommendations from our research get into the product in order to fulfil our purpose. To achieve this I kept on experimenting with different artifacts to share research insights in consumable and innovative ways.
What artifacts have I employed in my research?
Different ways to share insights
✏️ Infographics
Infographics are visual representations of information, data, or knowledge intended to present complex information quickly and clearly. It serves as a powerful tools in UX research by making complex information more accessible.
🎬 Research Insights Video
Videos can be easily shared across different platforms (e.g. Slack) and among stakeholders, promoting wider socialisation of research insights within the organization. Videos can also be great discussion starters, especially with the executive audience.
📈 Feasability & Impact Matrix
It's a valuable tool that helps evaluate and prioritise ideas, features, or solutions based on their feasibility and potential impact. It's an excellent way to break the insights down into categories of "low-hanging fruit"; "best bets"; and "low-priority" items.
📝 UI Behaviour/Problem Matrix
The matrix visually represents the identified issues, making it easier to convey the severity and importance of specific UI problems to different stakeholders. Additionally, by quantifying and categorizing UI issues, the matrix facilitates data-driven decision-making.
The winners...
1st. Video
Less is sometimes more!
Tools like Adobe Premiere Pro are powerful for video editing, but built-in tools like iMovie are perfectly sufficient for editing/assembling short videos.
-
Pro for iMovie: Shorter learning curve; immediately available; no license required; Free
-
Pro Adobe Premiere Pro: Good for more advanced editing such as cutting clips to a millisecond
2nd. Infographics
High effort, medium impact
Pros: Infographics are both informative and shareable, which helps with socialising a variety of insights.
Cons: The effort required to distil the information into an engaging balance of text and imagery can be quite time-consuming. To make a truly great infographic requires high-level design skills.
3rd. Feasability & Impact Matrix
Best to do in a workshop
These matrixes are very powerful way....
Pros: Infographics are both informative and shareable, which helps with socialising a variety of insights.
Cons: The effort required to distil the information into an engaging balance of text and imagery can be quite time-consuming. To make a truly great infographic requires high-level design skills.
“I love that you're focused on having an impact on improving the work lives of the people who use our products”
Karel Vrendenburg - IBM Global VP, UX Research