Hi, I'm Kitti.
I’m a UX researcher based in London, helping teams create digital products that are intuitive, inclusive, and grounded in real human needs —because tech should work for people, not the other way around.
My path here started with a degree in digital culture, where I became fascinated by the messy, brilliant ways technology shapes our lives. That curiosity led me to Human-Computer Interaction—and I’ve never looked back.
Things I care about
Collaborative research
Ever since I read the book "It's Our Research!" by T. Sharon collaborative research has been at the heart of my research approach. I find collaboration to be essential for incorporating diverse perspectives & insights, and ensuring a more holistic understanding of user needs & behaviours. By involving stakeholders, designers, developers, and researchers in the research process, my research fosters interdisciplinary collaboration, leading to better-informed design decisions and more user-centred solutions.
Creative approach to research
In applied research, we are constrained by budgets and user participation but products still must ship, so we make the best decisions we can given the data we are able to collect. Creativity allows UX researchers to think beyond conventional methods and explore innovative approaches to gather insights. By coming up with novel research methodologies, researchers can uncover new perspectives and tap into previously unexplored areas.
Accessibility in research & design
As a UX researcher, I’m deeply committed to ensuring digital experiences are accessible to everyone, regardless of ability. I value inclusivity not just as a principle, but as a practical goal.
International user research
Working on international projects and living in London — a home for people from all over the world, I’ve always been fascinated with exploring more about different cultures.
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As a user researcher I bring a global lens to my research. I believe that meaningful, inclusive design can only emerge when we step outside our cultural defaults and truly listen to people in the contexts where they live, work, and make decisions. This belief shapes not only how I conduct research, but who I involve, what questions I ask, and how I interpret findings.